B2B Marketing Automation and Performance Specialist - Muntinlupa City, National Capital Region

Para lamang sa mga rehistradong miyembro Muntinlupa City, National Capital Region, Pilipinas

2 linggo ang nakalipas

Job summary

We are looking for a B2B Marketing Automation & Performance Specialist to support the effectiveness of our companys B2B digital marketing through hands-on execution data analysis automation and continuous optimisation Reporting to the Head of Customer Experience and Marketing this role focuses on building and running marketing automation programs analysing performance across digital channels and providing insights and recommendations that improve engagement lead quality and campaign outcomes
What you'll do: As a B2B Marketing Automation & Performance Specialist you will be supporting the effectiveness of the companys B2B digital marketing through hands-on execution data analysis automation and continuous optimisation Reporting to the Head of Customer Experience and Marketing this role focuses on building and running marketing automation programs analysing performance across digital channels and providing insights and recommendations that improve engagement lead quality and campaign outcomes Key responsibilities for this role include:

Marketing Automation & Data Management Build manage maintain marketing automation programs within Microsoft.
Data Quality Support segmentation cleansing list management basic governance Maintain documentation journeys segments processes Assist consistent compliant use marketers data campaigns Lead Nurturing EDMs Email Content Build execute b b lead nurturing journeys defined buyer stages Create test deploy EDM email content collaborate Digital Producer Apply best practice subject lines CTAs formatting accessibility Maintain journey logic triggers timing audience rules Monitor EDT journey performance apply learnings future activity Digital Performance Website Analytics Monitor analyse website traffic engagement conversion paths forms content performance Track report campaign website social media provide holistic view effectiveness Analyse user behaviour identify opportunities engage conversion customer journeys Identify trends insights areas improvement channel
Social Platforms Audience Targeting Support audience segmentation targeting LinkedIn Understand platform-specific practices b audiences Work align targeting strategies objectives Monitor social metrics contribute analytics discussions Optimisation Continuous Improvement Conduct testing experimentation e.g. subject lines send times landing pages content variants Use analytics continuously improve digitals emails outcomes Collaborate Ways Working Work closely balance creative achievement with insight Escalate risks issues improvement opportunities positively team culture ways working Successful candidates have experience skills required:
Paglalarawan ng trabaho
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