OOH Advertising Specialist - Taguig, Pilipinas - DigiPlus Interactive Corp

Paglalarawan

DigiPlus Interactive Corp. (formerly known as Leisure and Resorts World Corporation) is a publicly listed company (PSE: PLUS). With over 20 years of expertise under its belt, DigiPlus ushered its unbeatable dominance in the Philippine retail gaming market by forging an empire of world-class multi-gaming platforms strategically located through a robust distribution network in prime locations across the country.

Main Duties and Responsibilities:

• Plan, implement, and run paid branding campaigns on OOH.
• Build, update, and maintain regular reporting and analysis.
• Partner with internal and external teams to develop new creative advertising creatives based on creative insights driven by your programs.
• Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
• Proficient in media buying through an agency and directly through social media platforms
• Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
• Knowledgeable about relevant online analytics tools.
• Has proven sophisticated analytical skills and is very comfortable with spreadsheets and manipulating large data sets.
• An eye for details and the ability to understand what messaging and creativity will deliver results
• Exhibit enthusiasm, passion, creativity, and dedication.

Qualifications:

• Bachelor's degree in marketing, business, statistics, or a similar analytical field of study is desired
• At least 3–5 years of experience in OOH marketing
• At least 2–3 years spent running large-scale paid programs