Marketing Manager - Taguig, Metro Manila
19 oras ang nakalipas
Paglalarawan ng trabaho
Job Responsibilities:
- Build local marketing and branding strategies and execute them to achieve sustainable business growth.
- Ensure the company corporate design language and Company brand are protected and consistently applied in all marketing executions.
Prepare and adhere to budget management for efficient results.
Keep track of the budget related to marketing and help the team stay within the established annual budgets.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Gather and analyze customer insight.
- Nurture and enrich all external perceptions of the brand (Awareness, Consideration, Preference).
- Work closely with appointed PR agency to develop PR plans for key campaigns, press releases, influencer and media seeding, brand partnerships and PR reports etc.
- Oversee the recruitment and management of company Ambassadors and Athletes.
- Deepen relationships with all ambassadors, athletes, media and KOLs to ensure the most effective messaging and positioning of the organization.
- Plan and execute media event e.g. store opening event and grassroots activations e.g. product trial.
- Oversee the digital function of the business.
- Localize social media strategy, manage social media calendars and content creation to drive engagement rate.
- Manage the company loyalty program and direct marketing.
- Oversee management of to ensure products and marketing pages are refreshed on a timely basis.
- Lead all areas of content generation and production across all media platforms.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Qualifications:
- Bachelor's or higher degree in Marketing, Communications, Journalism, Advertising or related field or equivalent work experience
- 7+ years of retail marketing experience (direct experience in sports retail business is a plus)
- Extensive experience in Marketing, Branding or Trade Marketing with great commercial mindset and analytical skills.
Ability to interpret data and drive value-added market/ consumer insights, budget management and obtain a good understanding of return on investment.
Mindset of considering challenging situations as growth opportunities
- Passion for sports and/or fashion
- Experience in multinational companies and international business environment.
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