Gian Carlo Mata

Specializes in Retail Training & Development, Brand Support, Project Management, Store Design & Planning, Trade Marketing, Event Planning and Visual Merchandising. 

Masters in Business Administration with Merit - University of Roehampton, London

OWNER & MANAGING PARTNER
GALEXZEE FOOD HUB

GalexzeeFood Hub operates two (2) fast food restaurants
located in Quezon City.

Managed business setup and permits.

Store planning, design and construction.

Comanages and oversees day to day operations including daily
sales & inventory.

DIRECTOR OF RETAIL, TRAINING & PROJECTS
CLARKS MIDDLE EAST & AFRICA

Regional Director of Training & Projects across 24 countries in
MEA.

Focuses on Retail Development, Training,
Trade Marketing,
Store Planning & Construction.

Conducts training workshops and New Season Launch
conferences for Directors, Brand Managers, Marketing Teams,
Store Teams & Visual Merchandising Teams

Training topics includes retail operations, brand marketing,
product training, VM training, brand & consumer experience
training.

Provide guidance & support to all partners across the region &
ensure global retail & marketing guidelines are followed.

Project Management, Store Planning & set up. From store
layouts & display capacities, to furniture costing, to furniture
production and importation, to store set up, VM and opening.

Provide market insights by sending market visit reports and
customer feedback back to the HQ.

Oversee POS production and distribution to all regions.

Event planning & execution during seasonal Press Events.

Creates Clarks MEA Showroom layout, display & marketing
collaterals in Preparation for Sell in.

TRADE MARKETING COORDINATOR
PUMA MIDDLE EAST & EAST AFRICA

Responsible for all PUMA branding requirements (ATL & BTL)
across the region for monthly campaign launches.

Trade planning & proposing appropriate
marketing support
(windows, in store posters & online banners) for own stores &
partner stores.

Conceptualization of event set ups, pop ups, store window and
in store displays from costing, production & implementation.

Coordinate with advertising agencies, contractors & suppliers in
the region for all branding, POSs & furniture production plus
delivery, shipping & installation.

Artwork creation for print ads for Magazines/News Paper Ads,
Billboards, Events & Out of the box campaigns.

Prepare & send wrap up reports to PUMA International for all
implemented campaigns.

Adapt global campaign brand guidelines to fit all customer
requirements & the customs of the Middle East.

PUMA Shop in shops Furniture coordination shipping, delivery
& VM Training & Support in both retail & wholesale doors across
Middle East & East Africa.

SENIOR VISUAL MERCHANDISER
AL MADANI GROUP OF COMPANIES

In-charge of merchandising over 35 Stores of 7 International
Brands (Levi’s, Docker’s, HangTen , Naf Naf , Gas, Chevignon &
Blush) across UAE, Oman, Bahrain & Kuwait.

In-charge of all posters, flyers, advertising graphics & all POS
materials for all stores.

Coordinate with advertising companies from production to
implementation.

Design & implementation of window & in store concepts for
every seasonal campaign.

Window Conceptualization & VM Calendar Planning.

FULL-STACK WEB DEVELOPMENT (2022 to Present)
Zuitt Coding Bootcamp, Metro Manila, Philippines
 

MASTERS OF BUSINESS ADMINISTRATION WITH MERIT (2015-2022)
University of Roehampton, London, UK
 

AUTOCAD DRAUGHTSMAN (2008)
Cadgroup Dubai, UAE
 

BSC NURSING (2005)
De Los Santos STI, Manila, Philippines
 

IT & WEB DESIGN (2004)
Informatics Computer Institute, Manila, Philippines