Jedith Barbas

Google Ads Policy Agent | Meta Ads Quality Analyst

Marketing / Advertising / Public Relations

Calamba, Laguna

Tungkol kay Jedith Barbas:

Experienced in digital ads & policy enforcement. Skilled in problem-solving, collaboration & ensuring platform integrity. Passionate about ethical tech, digital trust & creating safe online experiences.

Knowledge Alignment: Participates in weekly calibration sessions with the team to ensure everyone is aligned with the knowledge base and project standards.

Karanasan

Genpact Services LLC Philippines

April 28, 2025 - Present

Independent Quality Analyst (Meta Ads)

Management Trainee

Bonifacio One Technology Tower, Bonifacio Global City

Case Audits: Independently audits English vendor cases from other vendor counterparts to ensure quality and adherence to guidelines.
Process Improvement: Provides feedback and suggestions to streamline processes, improve efficiency, and enhance effectiveness, especially for new projects.
Feedback & Coaching: Gives constructive feedback to auditors to help them avoid repeat errors and reduce markdowns.
Trend Analysis: Tracks different trends within cases to identify common issues and areas for improvement.
Knowledge Alignment: Participates in weekly calibration sessions with the team to ensure everyone is aligned with the knowledge base and project standards.

Google Operations Center (GOC Manila)

Six Neo Building Bonifacio Global City, Taguig

Digital Media Senior Associate (March 2022 - April 11, 2025)
Developed and implemented tailored strategic solutions for advertisers, ensuring full compliance with Google Ads policies and guidelines, while driving effective ad performance.
Utilized data-driven insights to analyze and optimize campaign performance, identifying key opportunities for improvement and maximizing return on investment (ROI).
Monitored and adjusted campaigns proactively, adapting to shifting market trends and integrating client feedback to ensure optimal outcomes.
Fostered and maintained strong client relationships, providing expert guidance on digital marketing strategies and advertising initiatives to achieve business goals.

Cognizant Technology Solutions Philippines, Inc

Science Hub Tower 4, McKinley Hill Cyber Park, Taguig City

Senior Process Executive - Content Moderation (July 2018 - March 2022)
Ensured strict adherence to internal policies by regularly reviewing and updating profile data, leveraging Appen to optimize AI systems for improved accuracy and performance.
Monitored and analyzed unfamiliar accounts and behaviors, identifying potential risks and proactively addressing issues through detailed tracking and reporting using spreadsheets and analytical tools.
Adapted seamlessly to continuous updates and evolving training materials across multiple service pillars, consistently maintaining high standards of quality, accuracy, and operational efficiency.