Taj Sto. Domingo

A self-driven and results-oriented marketing and advertising professional with over 10 years of Account and Activation/Event Management experience. Held leadership positions in all her previous agencies. Achieved over 40% growth on revenue vs. annual target. Institutionalized practices that reduced overtime work for her teams. Strong in Client relations. A tough negotiator. 

A self-driven and results-oriented marketing and advertising professional with over 10 years of Account and Activation/Event Management experience. Held leadership positions in all her previous agencies. In Account Management, she achieved over 40% growth on revenue vs. annual target through acquisition of new accounts and increases in billings and savings of existing brands. Institutionalized practices that reduced overtime work for her teams, effectively lowering operational costs. 

Resilient. One of the biggest challenges in her career was being tasked to ideate and create an event pitch alone, with no Creative team to work with. She successfully won said pitch and later grew the account into a multi-brand business. 

She is both a leader and a team player, able to motivate teams to achieve common goals, and cultivate relationships among internal and external stakeholders, peers, and subordinates.  To this day, former teammates and Clients (some not directly hers), continue to reach out for their business needs, or sometimes simply to touch base.

She is adaptable, having survived the pandemic by quickly learning the ropes of running digital events when the world went on lockdown. She believes in continuously learning from her superiors, the younger generations, and society in general.

EXPERIENCE

Account and Activation Management experience in:  

• Automotive - Universal Motors Corp. (Nissan), Yokohama, SYM Motors
• Personal Care - Sensodyne, Schick, Banana Boat, Playtex 
• Household – Energizer, Eveready, Solane 
• Food - Dole, Mister Donut, Rebisco, Lemon Square, Gold Seas Tuna, Mitra Palm Oil 
• Healthcare and Nutritionals - The Medical City, Wyeth, Pfizer, Eli Lilly, Novo Nordisk, Novartis, GlaxoSmithKline, Zuellig 
• Nutritionals – Bonakid Pre-school, Promil, Promil Gold
• Retail - SM Group of Companies (SM Supermalls, SM Department Store, SM Appliance Center, Ace Hardware, SM Supermarket, SM Hypermarket)

Production and Event Management Freelancer

2019 - present

• Slashed up to 35% in expenses and boosted agency revenue by as much as 52%.
• Generated repeat engagements with Clients through the successful implementation of projects.
• Created new business opportunities for Clients and partner agencies.

Activation Director                                                                           

ID8MNL, Inc. (formerly Keyframe, Inc.)

2017 – 2019

• Established the Activation Department
• Achieved business target through the acquisition of new accounts and organic growth of existing brands
• Surpassed KPIs for all projects.

Activation Director                                                                           

Axent, Inc. (formerly Adformatix, Inc.)

2004 – 2017

In Activation Management:

• Built the Activation Department from ground zero to a multi-million Peso Business Unit
• Influenced the increase of below the line projects by actively seeking relevant opportunities for accounts
• Cultivated and maintained strong relations with clients, suppliers, talents, and partner organizations

In Account Management:

• Reached over 40% revenue growth on total accounts vs. annual target through acquisition of new accounts and increase in billings
• Won the Schick pitch single-handedly and grew it from a solo event project to a multi-brand account for Energizer Phils.
• Delivered outstanding results and revenue from below the line projects, which led to the founding of the Activation Department

General Manager                                                                             

CompetitivEdge, Inc. 

2000 – 2004

• Institutionalized practices that reduced overtime work
• Expanded supplier base, effectively lowering costs and increasing profit margins

SKILLS

• Integrated Marketing Communications
• Campaign Development
• Relationship Building
• Account Management
• Event Management
• Print and Broadcast Production

STRENGTHS

• Delivering Results:  Proven track record in consistently meeting, if not surpassing project targets.
• Creative Solutions:  Utilizes creative thinking and resourcefulness to come up with adaptive solutions. Keeps in mind physical, logistical and monetary limitations in implementing ideas.
• Entrepreneurial Mindset:  Consciously on the lookout for new revenue streams, keeps within budget, and closes most projects with savings.
• Life-long Learner:  Believes in continuously exploring and expanding one’s knowledge to adapt to the evolving demands of the job.

Studied Advertising and Communication Arts, Miriam College Quezon City.