- Conduct comprehensive annual business reviews to determine category performance, challenges, and new growth opportunities.
- Develop 1–3‑year category marketing strategies designed to achieve revenue, volume, and brand KPI targets.
- Lead the creation and refinement of monthly performance updates, identifying necessary strategic adjustments to keep the category on track.
- Monitor market movements, consumer behavior, pricing landscapes, and brand equity indicators to identify opportunities for strengthening competitive advantage.
- Identify research needs and drive the design and implementation of relevant studies.
- Analyze competitor products, pricing, and promotional activities to inform category recommendations.
- Oversee coordination of cross-functional teams throughout the entire product development and launch cycle.
- Work closely with creative, media, research, trade marketing, PR, and digital partners to deliver cohesive and insight‑driven marketing programs.
- Drive the development and rollout of promotional campaigns that accelerate demand and reinforce brand positioning.
- Ensure all marketing initiatives follow internal brand standards and identity guidelines.
- Build and manage the annual marketing budget for assigned categories based on the approved activity calendar.
- Monitor spending, track performance, and ensure initiatives are executed within financial and timeline expectations.
- Ensure consistent internal processing and documentation of budgets and invoices.
- Own the demand forecast for assigned products, with regular recalibration based on performance trends.
- Monitor stock levels of key materials and collaborate with internal teams on mitigation plans for potential lapses.
- Define team structure and support staffing needs to meet category and department objectives.
- Lead performance reviews and craft development plans for direct reports.
- Identify and cultivate high‑potential team members through individualized career pathways.
- Drive team engagement, support issue resolution, and oversee disciplinary processes when needed.
- Serve as a subject matter expert for internal training initiatives.
- Education: Bachelor's degree in Business, Marketing, or related field; postgraduate studies preferred.
- Experience: 5–7 years in brand, category, marketing, or advertising management; supervisory experience required.
- Work Environment: Primarily office-based with regular fieldwork for store checks, consumer immersions, agency visits, and industry events.
- Expertise: Background in leading category or brand initiatives, including product launches and integrated marketing campaigns.
- Innovation: Demonstrated ability to initiate and champion category innovations.
- Internal Collaboration: Regular coordination with marketing, sales, supply chain, planning, and product development teams.
- External Collaboration: Engagement with suppliers, creative and media partners, research agencies, and external marketing partners.
- Trabaho sa kumpanya
Senior Marketing Manager – Category Leadership
Para lamang sa mga rehistradong miyembro
We are seeking a seasoned Senior Marketing Manager to lead category strategy and performance for a diverse product portfolio. · Conduct comprehensive annual business reviews to determine category performance, challenges, and new growth opportunities. · Develop 1–3‑year category m ...
Pasig, National Capital Region2 linggo ang nakalipas
- Trabaho sa kumpanya
Senior Marketing Manager – Category Leadership
Para lamang sa mga rehistradong miyembro
We are seeking a seasoned Senior Marketing Manager to lead category strategy and performance for a diverse product portfolio.This role oversees both long‑range planning and day‑to‑day execution to ensure strong category growth, brand health, and successful market performance. · ...
Pasig2 linggo ang nakalipas
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Senior Marketing Manager – Category Leadership - Pasig - confidential
Paglalarawan
We are seeking a seasoned Senior Marketing Manager to lead category strategy and performance for a diverse product portfolio. This role oversees both long‑range planning and day‑to‑day execution to ensure strong category growth, brand health, and successful market performance.
The position is ideal for a marketing leader who can translate data-driven insights into actionable strategies, guide cross-functional collaboration, and mentor a developing team.
Category Strategy & Business Growth
Brand Health & Competitive Positioning
Campaign, Product, and Promotion Management
A&P and Budget Oversight
Forecasting & Inventory Alignment
People Leadership & Team Development
Qualifications
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Senior Marketing Manager – Category Leadership
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
-
Senior Marketing Manager – Category Leadership
Para lamang sa mga rehistradong miyembro Pasig
-
Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
-
Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
-
Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, PH
-
Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig
-
Senior Procurement Officer
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Assistant Trade Marketing Manager
Para lamang sa mga rehistradong miyembro Pasig City, National Capital Region, Philippines
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Trade Marketing Manager
Para lamang sa mga rehistradong miyembro Pasig City, National Capital Region, Philippines
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IT Senior Procurement Officer
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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eCommerce Manager
Para lamang sa mga rehistradong miyembro Ortigas
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Trade Marketing Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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IT Procurement Manager
Jollibee Group- Pasig
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Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Laboratory Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila
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Senior Supply
enablesGROUP- Pasig
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IT Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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IT Senior Procurement Manager
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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Regional Business Development
Para lamang sa mga rehistradong miyembro Pasig, National Capital Region
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IT Procurement Sr. Manager
Para lamang sa mga rehistradong miyembro Pasig, Metro Manila, Philippines