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    Marketing Channel Manager - Philippines, Pilipinas - Latte Marketing

    Latte Marketing
    Latte Marketing Philippines, Pilipinas

    4 araw ang nakalipas

    Default job background
    Buong oras
    Paglalarawan
    Experience with Public Relations and media relations.

    Can create end to end campaigns.

    Experience with creating quality channels, looking for quality channels, and monitoring performance.

    Knows how to make something (product, brand, service) viral/publicity campaigns.


    Experience with email marketing, Pay-Per-Click Marketing, Social Media Marketing, Affiliate Marketing, Influence Marketing, SEO, Blogs, Guest posting, Sponsored Content, Comments marketing, Ads (fb, google, etc.).

    Knows how to determine which platforms to advertise on and adapting campaigns accordingly.

    Managing all marketing campaign communications and establishing strong partner networks.

    Develop a B2B marketing strategy that targets potential channel partners

    Serve as a link between distribution and sales affiliates and a firm's marketing department

    Identify marketing opportunities that are useful to all channel partners

    Work with logistics and distribution to ensure there is enough product available for all channel partners

    Support channel partners with communications materials such as displays and product training

    Identify which products and services perform well in which channels and/or markets

    Find new channel partners, meeting with them, and negotiating contracts

    Manage and update contracts with channel partners

    Monitor each channel's performance and assess each regularly for sales and revenue growth

    Research market trends, industry standards, and competitors

    Develop corrective actions to potential competitive threats

    Create reports for stakeholders to forecast future performance for each channel

    Develop intermediary marketing collateral, including case studies and revenue reports

    Address problems with products or marketing materials reported by channel partners

    Work closely with account managers and marketing to support product positioning and branding initiatives

    Evaluate individual deliverables and overall team performance, delivering critical feedback where needed and encouraging team members throughout the duration of projects/campaigns

    Report the progress of projects at major stages of their conception, creation, and execution

    Supervise the department's daily workflow, assign project workload, and monitor deadlines

    Perform other duties as assigned by management


    Job Qualifications
    Bachelor's degree in Marketing, Business Administration/Management, Advertising or any related field

    With a minimum of two (3) years' work experience in Digital Marketing

    Full understanding of all social media platforms

    Incredible attention to detail

    In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)

    Understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem

    Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Ahref

    Knowledge of ranking factors and search engine algorithms

    Up-to-date with the latest trends and best practices in SEO and SEM

    Must be able to juggle multiple projects at the same time

    Knowledge of content management systems

    Excellent problem-solving skills

    Good research skills using the internet and professional networks

    Willing to work on weekends and on some occasions


    Benefits
    Staff meals provided


    Schedule
    10 hour shift


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