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    Digital Marketer - Cebu City, Pilipinas - Purple Cow

    Purple Cow
    Purple Cow Cebu City, Pilipinas

    3 araw ang nakalipas

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    Paglalarawan
    Purple Cow is seeking a detail-oriented Digital Marketer. You will play a pivotal role in managing and optimizing digital advertising campaigns.

    Your primary responsibility will be to navigate the intricacies of Choozle, our demand-side platform (DSP) to place ads, create quotes, and generate insightful campaign reports.


    Key Responsibilities:

    DSP Management:

    • Proficient in using the Choozle DSP to execute programmatic advertising campaigns across various channels, including display, video, mobile, audio, and digital outofhome.
    • Set up and configure ad campaigns within Choozle, ensuring accurate targeting, budget allocation, and creative assets.
    • Monitor realtime bidding (RTB) for ad placements, adjusting bids as needed to maximize campaign performance.
    • Understand data segments and apply them effectively to enhance audience targeting.

    Ad Placement and Reporting:

    • Collaborate with our sales team and designers to strategically place ads where they'll have the most impact.
    • Generate accurate quotes for clients based on campaign requirements, pricing models, and ad inventory.
    • Have an indepth familiarity with the data catalog (third party audiences) within Choozle. Know how best to leverage them and build a more effective ad campaign for our clients.
    • Regularly analyze campaign performance metrics (CTR, impressions, conversions) and create comprehensive reports for clients. Provide actionable insights and recommendations for optimization.
    • Implement A/B tests to evaluate different ad creatives, landing pages, and targeting strategies.

    Client Communication:

    • Liaise with clients to understand their advertising goals, objectives, and KPIs.
    • Keep clients informed about campaign progress, milestones, and any necessary adjustments.
    • Address any technical issues related to ad delivery, tracking, or performance promptly.

    Collaboration and Teamwork:

    • Work closely with our sales team, designers, and account managers to ensure seamless execution of campaigns.
    • Provide clear and concise creative briefs to designers for ad creatives.
    • Share insights and learnings with the team to continuously improve campaign strategies.

    Qualifications and Skills:

    • Minimum of 2 years in digital advertising, preferably with handson experience using DSPs.
    • Proficient in using Choozle or similar DSPs. Familiarity with programmatic advertising concepts, RTB, and data management platforms (DMPs).
    • Ability to interpret campaign data, identify trends, and optimize performance.
    • Precise execution of campaign setup, targeting, and reporting.
    • Excellent verbal and written communication skills.
    • Quick thinker who can troubleshoot issues and propose solutions.
    • Collaborative mindset and willingness to work closely with crossfunctional teams.

    Work Set-Up:

    • Office based only.
    • Graveyard shift
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