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Cebu City

    trade marketing specialist - Cebu City, Pilipinas - Unilab, Inc.

    Unilab, Inc.
    Unilab, Inc. Cebu City, Pilipinas

    1 linggo ang nakalipas

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    Paglalarawan

    Our BAYANIHAN way of life will inspire YOU. It is the spirit of Bayanihan that drives us to continue our legacyof excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

    Role Overview

    • Formulates, recommends, and implements monthly area trade programs to address specific brand concerns to deliver sell-out targets and that are relevant to a particular area and ensure effectiveness of the trade campaign
    • Develops the monthly call plan to establish good relationships with local business partners and stakeholders to boost brand performance of the assigned local area
    • Monitors the execution of trade programs in the annual Trade Category and Channel Plan (TCP) as well as customized LAMP programs, in coordination with Sales, Trade Marketing, and Marketing Operations Planning teams
    • Reviews the assigned area's business performance, monitors competitive activities at the area/account level, and gathers other trade information to share with Brand personnel and other stakeholders for appropriate action
    • Builds local area businesses by identifying opportunities, formulating and executing end-to-end local area marketing plans for trade. Collaborates with Salesmen and Regional Brand Builders (RBB) in the territory to create full, local marketing plans to support the area

    Required Qualifications:

    • With at least five (5) years of work experience in Consumer Marketing
    • Knowledgeable in Digital Marketing and Product Branding
    • Has excellent selling, negotiating, and interpersonal skills

    We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.

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