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    Content Strategy Manager - Manila, Pilipinas - Shepherd

    Shepherd
    Shepherd Manila, Pilipinas

    1 linggo ang nakalipas

    Default job background
    Buong oras
    Paglalarawan

    DISCLAIMER: This job posting is intended for active pooling of candidates who will become part of our talent pool. Your qualifications will be assessed against both current and future job openings. Should your application align with a role that corresponds to your skills and experience, and an opportunity arises, our recruitment team will reach out to you immediately. Please note that this does not guarantee immediate placement or contact. Additionally, we exclusively consider applications from individuals who are Philippine citizens and currently reside in the Philippines during their application process.

    Responsibilities

    • Performing exhaustive research to gain in-depth knowledge of all customer personas
    • Performing extensive research and analysis on consumer thoughts and trends
    • Creating specifications and content appropriate for the brand's customer personas
    • Strategizing content pillars and sub pillars
    • Planning the editorial calendar and content proposition
    • Collaborating with content management teams, creative teams, and writers to implement the strategy
    • Overseeing writing style and tone for all content
    • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
    • Developing editorial strategy, so content is consistent across all delivery platforms
    • Conducting periodic content audits
    • Tracking and calculating content ROI
    • Ensuring that content strategy meets business objectives
    • Strategizing and improving content delivery and promotion
    • Analyzing content marketing strategy to evaluate whether it's working or not.

    Requirements

    • 1+ years of experience in (digital) content curation or a related position
    • Content presentation skills
    • Content delivery skills
    • Content monetization skills
    • Multitasking and organizational skills
    • Editorial competency
    • Good analytical abilities to spot patterns and trends in content marketing data
    • Team-building skills
    • Leadership qualities
    • Pressure handling capabilities
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