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Senior Brand Officer - Philippines, Pilipinas - PLDT
Paglalarawan
Education
Bachelor's degree holder preferably in Business Management/Mar keting/Advertising or any other related course
Qualifications
At least 6 years related experience in Marketing or Product or brand management preferably 3 years as brand officer
Duties and Responsibilities
FUNCTIONAL DUTIES & RESPONSIBILITIES:
1. Proposes, monitors, and evaluates marketing programs that support brand's KRA and objectives.
2. Assists on planning, creation and release of marketing communication materials which may include TV, radio, digital, social media, OOH, below-the-line activities and consumer events.
3. Provide support on the development and production of all customer interfacing materials such as packaging, website, digital assets, sales spiels, aftersales handling materials, etc.
4. Monitors and relays the directions for Smart Bro device and sim inventory forecasting, purchasing, allocation and deployment.
5. Coordinates with third party suppliers to create new product offer or strategic partnerships.
ADMINISTRATIVE DUTIES & RESPONSIBILITIES
6. Oversees and create corresponding reports/presentations about business KPIs
7. Monitors the competitors' programs and any new industry trend or opportunities
8. Tracks and manages the media budget allocation, spending and placement implementation of each marketing campaign
9. Relays requirements for legal or regulatory applications for existing and upcoming promos
10. Process RNSS requests for internal requests of Smart Bro device or SIMs
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