Senior Digital Planner - Metro Manila - IPG Mediabrands

Paglalarawan

Legal Entity: IPG Mediabrands Philippines, Inc. (a member company of Omnicom Media Philippines)

WHO WE ARE

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM, Initiative, Reprise, Magna, Orion, plus our now affiliates Kinesso and Matterkind that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a SENIOR DIGITAL PLANNER who can join our UM (media agency) team:

ABOUT THE TEAM

A full-service media agency, UM strives to Futureproof our clients' businesses through our relentless pursuit of better science, art and outcomes. UM is made up of entrepreneurially-minded strategists, planners, researchers, investment experts, decision scientists, account executives, and content and activation specialists. A part of IPG Mediabrands, UM's global headquarters are in New York, with six additional US offices in Birmingham, Dallas, Detroit, Los Angeles, Miami, and San Francisco. UM's vision to Futureproof our clients for today, tomorrow, and beyond wouldn't be possible without our Better People.

UM's culture is an inclusive one, where people belong and are encouraged to bring their full selves to the office, and where personal and professional growth are a priority of every member of the team. UM's Executive Leadership Team is dedicated to building a culture that permeates every element of the company, from work flexibility, to career planning and regular talent reviews, to an active culture club. They proudly uphold the following values:

· Courage: Our courage to take risks drives our ability to set new industry standards.

· Curiosity: Our relentless curiosity drives relentless innovation.

· Commitment: Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.

· Community: We pride ourselves on fostering a community where everyone can belong while actively giving back to the communities in which we live.

· Caring: We care about being a diverse agency where everyone feels motivated and supported.

· Candor: Our candor through open and constructive dialogue ensures better outcomes for our people and our clients.

As a company, UM is constantly pushing to improve, under their Better Science, Better Art, Better Outcomes banner, striving to set the bar in the ever-evolving media landscape and their efforts have yielded a number of new business wins around the globe.

THE SENIOR DIGITAL PLANNER ROLE

RESPONSIBILITIES

• Work collaboratively with team members to develop and manage media plans for Digital (online, mobile, tablet, social)
• Assist in media strategy development and overall direction
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns
• Build and maintain strong working relationships with clients, vendors, publishers and the client's creative resources to ensure an effective creation and implementation of campaigns
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
• Effectively manage time and responsibilities regarding deadlines and client needs
• Utilize agency resources cross functional relationships throughout the Media Process
• Accommodate ad hoc responsibilities and evolving job duties

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience
• At least 2 years in of experience in digital planning
• Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, MRI, Simmons, SRDS
• Strong written, verbal communication, negotiation, and presentation skills
• Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
• Proficient understanding of accounting principles, data analyzing, and market research
• Ability to work effectively cross functionally and maintain strong professional relationships with clients and other various outside vendors
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Focus on self-development and learning

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.