- Design effective and creative ideas by adopting a customer-first mindset when conceptualizing and implementing campaigns across all pertinent Shipper Lifecycle Marketing (SLM) communication touchpoints.
- Understand business objectives, facilitate and enable lifecycle marketing strategies to maximize the sustainable user lifetime value from segmentation, personalization, automated user journeys and optimal distribution of content.
- Take ownership to plan, implement, monitor, measure and report campaign performance across stakeholders.
- Identify gaps and continuously optimise campaign performance through A/B testing and other data driven approaches
- Collaborate with stakeholders to enhance SLM-related operational processes, empowering them to adopt a customer-first mindset from the initial planning stages of programs and communication channels.
- Cultivate robust partnerships with stakeholders to encourage implementation of best practices from CRM platforms.
- Stay up-to-date on latest CRM-related trends, techniques, and marketing platforms and come up with innovative ways to reach our users in the most effective, least intrusive way possible.
- Bachelorâs degree in marketing or business administration or communication and PR or any related field
- 3 to 5+ years of relevant marketing experience preferably in B2B marketing / e-commerce / retail / travel.
- Solid hands-on experience in CRM campaign management / Lifecycle marketing management field or email marketing and automation / loyalty program communication.
- Good knowledge with CRM platforms and tools (e.g. Salesforce Marketing Cloud, Mailchimp, Google Analytics and other tools to execute and monitor performance)
- Experience in user segmentation, customer life management, and A/B testing
- Strong background in business writing, copywriting and editing content within email, mobile notifications or SNS.
- Prior experience in a CRM agency is an advantage
- Knowledge of HTML is an advantage
- A great storyteller with strong customer first mindset.
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Digital Marketing Specialist - Philippines, Pilipinas - Ninja Van Philippines
Paglalarawan
Job Description:
The Lifecycle Marketing (SLM) Specialist will spearhead the development of data-driven strategy and programme across the entire customer journey at Ninja Van Philippines. From a new user to a loyal advocate, the SLM Specialist will collaborate with stakeholders to design and implement impactful campaigns across the right communication channels (e.g., Email, Mobile Push Notifications, SNS) and work with related marketing platforms to maximize the user value and achieve business objectives.
Main Duties:
Minimal Qualifications:
