Content Marketing Associate - Mandaluyong - Anycase

Paglalarawan

Content Marketing Associate @

Location: Remote / Hybrid (Metro Manila, Philippines)

Reports to: Product Marketing Manager

Compensation: PHP 40-60k/month based on experience

Who We Are

Anycase is a Philippine legal AI + SaaS company building reliable research and writing tools for lawyers and law students.

We combine large language models with a curated, evaluated corpus of Philippine laws and jurisprudence to produce citation-backed legal outputs.

Today, we serve 5,000+ legal professionals nationwide, including lawyers working across all three branches of government. We're growing fast and building at the cutting edge of AI and product-led growth in Philippine legal tech.

The Role

We're hiring a Content Marketing Associate to help turn into a content powerhouse that materially drives customer acquisition.

Your mission is to create and distribute content that moves people through the funnel. From awareness and consideration to becoming active, retained users. You'll be a generalist who writes, does light design using templates, and ships content across our customer-facing channels with a bias toward performance: more qualified traffic, more activations, and more revenue.

You'll report to our Product Marketing Manager and work closely with Marketing, Product and Sales teams to turn product updates, customer stories, and market insights into content that converts.

This is an execution-first role with room to grow. We have templates, systems, and clear processes—you'll execute within them while helping improve how we ship. You care about how things look, read, and flow, and you understand that presentation affects credibility, trust, and conversion.

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What You'll Do

Content Creation

Write clear, compelling content across:

• Blogs, articles, and customer stories
• Email newsletters, lifecycle sequences, and announcements
• Ad copy, social media posts, and landing page copy

Turn raw inputs (interviews, notes, testimonials, product updates) into structured, publish-ready content.

Draft scripts and outlines for product videos, VSLs, webinars, and social content.

(Light) Design & Layout

• Create and adapt simple marketing assets using Figma and Canva (blog headers, social tiles, email graphics, simple diagrams).
• Improve layouts within brand guidelines with attention to spacing, hierarchy, and readability.
• Resize and version assets across channels while keeping visual consistency.

Publishing & Distribution

Build, format, and publish content across:

• Framer – landing pages and content hubs
• – newsletters, lifecycle flows, and announcements
• Social media – especially LinkedIn and Facebook

Set up, schedule, and QA:

• Email campaigns (links, formatting, segmentation, basic personalization)
• Landing pages and posts (mobile responsiveness, layout, links)
• Maintain an organized content calendar and documentation of assets and campaigns.

Collaboration & Operations

• Work with the Product Marketing Manager to maintain and prioritize the content calendar around key campaigns and product milestones.
• Coordinate with internal stakeholders to collect inputs, approvals, and feedback.
• Use AI/LLMs as leverage to draft, iterate, and improve content faster without sacrificing quality.

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What Success Looks Like (Sample KPIs)

Content production

• Number of high-quality, publish-ready pieces shipped per month (blogs, emails, social posts, scripts).
• On-time delivery vs. content calendar.

Distribution & engagement

• Email open and click-through rates for key newsletters and campaigns.
• Social impressions, engagement rate, and follower growth on core channels.
• Landing page performance where relevant (view-to-signup / demo request rates).

Quality & process

• Fewer revision cycles over time as first-draft quality improves.
• Low error rate on links, formatting, and layout (strong QA discipline).
• Consistent use and improvement of templates and content systems.

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Ideal Candidate

• 2–3 years of experience in content marketing, digital marketing, copywriting, or a similar role (SaaS or tech experience is a plus).
• Strong writing skills with a portfolio across digital touchpoints (blogs, newsletters, ads, landing pages, social posts, or scripts).
• Good design sensibility: you care about layout, hierarchy, spacing, and readability, even if you're not a designer by title.
• Comfortable using tools like Figma, Canva, Framer, , and social platforms—or confident you can learn them quickly.
• Able to adopt and maintain a clear, consistent brand voice.
• Detail-oriented with strong QA habits; you catch your own errors.
• Organized, self-directed, and able to manage multiple pieces of content and deadlines at once.
• Comfortable using AI tools to speed up ideation and editing while maintaining human judgment.

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Why Join

• Work at the intersection of AI, SaaS, and legal tech in the Philippines.
• Help build a content engine from the ground up and see your work directly influence the Philippine legal sector.
• Experience working in a tech startup with traction paying customers).
• Hybrid setup: remote-first with 1–2x monthly in-person work sessions in Mandaluyong.