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    Marketing Manager - Quezon City, Pilipinas - DEMPSEY INC

    DEMPSEY INC
    Ipakita ang higit pa Bumagsak ang trabaho
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    Paglalarawan
    The Marketing Manager is responsible for driving total portfolio growth & preference amongst

    target consumers. He/She is responsible for developing the marketing strategy of total

    portfolio/brands and bringing strategy to life through commercial executions and communications.

    He/She is also. responsible for translating marketing strategy to sales plans, driving growth in key

    channels.


    • Portfolio & Marketing Strategy
    • Marketing Communications Development & Execution
    • Translation of Marketing Strategy to Commercial plans for sales teams
    • Consumer Journey Optimization across touchpoints
    • Digital Marketing & Commerce Strategy to Execution

    KEY ACCOUNTABILITIES

    • Develop an in-depth understanding of consumers and competitors – the business
    environment in which the brands compete including category segments, channels, and target

    audience through the analysis of available data and information.


    • Support the formation of a strong brand strategy, including identification of gaps and
    growth opportunities within the market, clear brand differentiation, and well-crafted

    portfolio and mix, giving the brand both short- and long-term wins.


    • Craft robust communication strategy for brand campaigns with convincing and appealing
    assets, delivering single minded messaging to consumers in the most effective channels for

    the target audience.


    • Strategic project management, building project timelines and defining key milestones and
    responsibilities for effective progress and On Time in Full (OTIF) launches of marketing

    communications & executions.


    • Translate marketing strategy and plans for commercial teams and close coordination with
    sales team to ensure executions aligned to strategy.


    • Identify issues and opportunities in the consumer journey across different touchpoints and
    optimize for higher conversion & translation to sales.


    • Close coordination with the commercial teams on marketing executions.
    • Develop digital marketing strategy that optimizes online consumer journey and links offline
    to online with a seamless omni channel approach.


    • Develop, monitor, and refine objectives for digital marketing, touchpoints, and platforms.
    • Monitor ad performance on dashboard based on objectives set.
    • Maximize digital channels to drive awareness & conversion.

    KEY REQUIREMENTS

    • Leadership skills
    • Business Acumen and Strategic Thinking
    • Agility
    • Consumerfocused mindset
    • Graduate of any Business related or IT related course
    - with at least 10 years' experience in marketing and 5 years as Manager

    - with experience in IT related industry specifically retail, e-commerce, and IT outsourcing

    Mayroon kaming iba pang kasalukuyang trabaho na may kaugnayan sa larangang ito na mahahanap mo sa ibaba

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