- Drive strategic planning process for the brand by identifying key issues & opportunities, leading portfolio analysis, developing strategies for communications, channels (both retailer- and consumer-facing such as Digital), areas/zones, and pricing. This includes driving insight generation and ensuring these are clearly translated to compelling plans and initiatives.
- Lead the development of consumer-relevant, equity-building communications strategy and content for all brand campaigns across key consumer touchpoints including Digital and Trade. Translate global assets and toolkits into fresh, creative, and locally-relevant executions that can support opportunities identified by Field Marketing, Sales, and Digital.
- Analyze market dynamics and use brand health drivers, emerging trends and measurement tools to plan, prioritize and build effective marketing plans/models as well as identify opportunities and provide strategic recommendation for portfolio launches/changes and channel/area plans. Regularly monitor current & new product performance metrics (distribution, volume, repeat purchase, market share, etc) and track overall brand performance in order to ensure performance delivery.
- Lead new products/claims development for the brand, which includes defining the overall 360 degree launch strategy (together with Field Marketing, Digital, and Sales), anticipate issues, build contingency plans, monitor new product performance and deliver new product KPIs.
- Responsible for brand operations such as managing budgets, overseeing product lifecycle from demand forecasting to production, delivery, and sale of SKUs, and leading Sales & Operations Planning (S&OP) for the brand to ensure minimal to no supply disruptions and NTM / FG write-offs.
- University degree is required, preferably in a Marketing/business-related course.
- At least 5 to 7 years brand management experience in FMCG or large multinational companies. Experienced in strategic brand management, new product development and introduction, insighting, project management, and brand positioning/communications development.
- Experience in handling a global brand or multi-market an advantage.
- Proven team player and an effective communicator.
- Adept at data analysis and creative problem-solving. Able to handle multiple and complex projects.
- Fluent in spoken and written English.
- Proficient in Windows applications Familiarity with Nielsen Answers is a plus.
- Work in JTI Philippines Headquarters Taguig
- Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
- Receive bonuses and cash allowances such as meal and transport allowance
- Have access to over 200 company training
- Well-being programs for employees
- Opportunities for your career growth
- Recreational facilities in the office - Videoke, billiard and table tennis
- Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
- Experience the culture of an Investors in People certified company
- Find out why 9 out of 10 employees recommend us to a friend.
- Understand why 9 out of 10 employees say they feel free to be themselves.
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Brand Manager - Philippines, Taguig, Pilipinas - JTI (Japan Tobacco International)
Paglalarawan
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.
Learn more:
Position level:Manager, WG3
Function:Marketing
Reports to: RMC Brand Portfolio Director
Location:Taguig City, Philippines
WHAT WILL YOU DO
WHO ARE WE LOOKING FOR
WHAT'S IN IT FOR YOU
WHAT ARE THE NEXT STEP
Thank you for applying You will receive feedback on your application within the next two weeks.
