- Drives strategic management of the brand for identified focus area/channel/segment by identifying key issues & opportunities, leading performance analysis, and developing growth strategies using various marketing levers (communications, promotions, portfolio, pricing, etc.). This includes consumer insight generation and ensuring these are clearly translated to compelling plans and initiatives. Together with Brand Manager, works on overall strategic planning process for the brand and co-authors brand ASP.
- Leads the localization and execution of brand strategies into consumer-relevant and impactful initiatives that can be implemented flawlessly across areas and/or touchpoints consistently. This includes ensuring adherence to brand positioning, equity, and guidelines across all executions, while also addressing identified growth opportunities based on a strong understanding of the different territories/regions, consumer, and channel dynamics.
- Leads quality and timely end-to-end implementation of brand projects by driving stakeholder collaboration, proper project management, and an agile approach to solving challenges. This includes PLM-related projects (NPD, portfolio initiatives), as well as creative development and content creation across consumer touchpoints via KVs, playbooks, toolkits, for a fully-integrated launch support plan.
- Regularly monitors and analyzes category and competitive dynamics to identify growth opportunities and develop corresponding growth strategies. Reviews brand health drivers, including new product/campaign performance metrics (distribution, volume, repeat purchase, market share, etc) to ensure performance delivery. Works with key business partners (Field Marketing, SIBI, Sales, external agencies) to quickly identify and resolve key business opportunities identified from above analysis and performance monitoring.
- Manages brand operations through responsible resource management, planning, and monitoring, which includes (1) Leading the proper and timely management of brand budgets, and (2) Working closely with Channel Planning, Supply Chain, and Factory in Sales & Operations Planning (S&OP) process for the brand to ensure minimal to no supply disruptions and write-offs.
- ABachelor's degree, preferably in a Marketing/business-related course
- At least 3 to 5 years brand management experience in FMCG or large multinational companies.
- Experienced in strategic brand managenent, new product development and introduction, digital marketing, insighting, project management, and brand positioning/communications development.
- Proven team player and an effective communicator.
- Adept at data analysis and creative problem-solving.
- Able to handle multiple and complex projects.
- Functional Skills
- Proven project management skills.
- Experience in data analytics / data insights is a plus
- Proficient in Windows applications
- Familiarity with Nielsen Answers is a plus.
- Adaptable, flexible, and open to change.
- Strong analytical skills and critical thinking.
- Be covered with medical insurance and HMOupon hiring, with HMO dependent coverage and medicine allowance
- Receive bonuses and cash allowances such as meal and transport allowance
- Have access to over 200 company training
- Well-being programs for employees
- Opportunities for your career growth
- Recreational facilities in the office - Videoke, billiard and table tennis
- Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
- Experience the culture of an Investors in People certified company
- Find out why 9 out of 10 employees recommend us to a friend.
- Understand why 9 out of 10 employees say they feel free to be themselves.
-
Brand Manager
6 araw ang nakalipas
facts & fables Taguig, Philippines, Pilipinas Buong orasCompany Description · facts & fables is a full-service advertising agency located in BGC, Taguig. We specialize in branding, digital marketing, and public relations. · Role Description · This is a full-time on-site role for a Brand Manager at facts & fables. As a Brand Manager, y ...
-
Brand Manager
6 araw ang nakalipas
Field Innovators Inc. Taguig, Philippines, Pilipinas Buong orasJob Responsibilities · Formulate and implement a comprehensive brand strategy aligned with organizational objectives. · Drive initiatives to enhance brand equity, awareness, and relevance. · Ensure that consistent messaging and visual identity are maintained across all brand touc ...
-
Brand Manager
4 araw ang nakalipas
Field Innovators Inc. Taguig, Pilipinas PermanentJob Responsibilities: · 1. Formulate and implement a comprehensive brand strategy aligned with organizational objectives. · 2. Drive initiatives to enhance brand equity, awareness, and relevance. · 3. Ensure that consistent messaging and visual identity are maintained across all ...
-
Brand Manager
6 araw ang nakalipas
LUXASIA Taguig, Philippines, Pilipinas Buong orasLUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 100 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply cha ...
-
Brand Manager
6 araw ang nakalipas
GearCraft Mechanical Taguig, Philippines, Pilipinas Buong orasResponsibilities · Formulate and implement a comprehensive brand strategy aligned with organizational objectives. · Drive initiatives to enhance brand equity, awareness, and relevance. · Ensure that consistent messaging and visual identity are maintained across all brand touchpoi ...
-
Brand Manager
5 araw ang nakalipas
Michael Page Philippines, Taguig, Pilipinas Buong orasMultinational Company|High Impact Role · About Our Client · A leading consumer healthcare company that houses well-known personal care brand · Job Description · Brand Strategy Development: Develop comprehensive brand strategies aligned with overall business objectives, including ...
-
Brand Manager
6 araw ang nakalipas
JTI (Japan Tobacco International) Philippines, Taguig, Pilipinas Buong orasSo when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea. · Learn more: · Position level:Manager, WG3 · Function:Marketing · Reports to: RMC Brand Portfolio Director · Location:Taguig City, Philippines · WHAT WILL YOU DO · Drive st ...
-
Brand Manager
2 araw ang nakalipas
GearCraft Mechanical Taguig, Pilipinas Buong orasResponsibilities:1. Formulate and implement a comprehensive brand strategy aligned with organizational objectives.2. Drive initiatives to enhance brand equity, awareness, and relevance.3. Ensure that consistent messaging and visual identity are maintained across all brand touchpo ...
-
Brand Manager
6 araw ang nakalipas
MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC. Taguig, Philippines, Pilipinas Buong orasMultinational Company · High Impact Role · About Our Client · A leading consumer healthcare company that houses well-known personal care brand · Job Description · Brand Strategy Development: Develop comprehensive brand strategies aligned with overall business objectives, includin ...
-
Brand Manager
6 araw ang nakalipas
Shiseido Taguig, Philippines, Pilipinas Buong orasMAIN PURPOSE · Reporting to the General Manager of Sales and Marketing Division, your primary role is to manage and drive the success of the brand in Philippines. · Key Responsibilities · Developing business strategy to drive strong growth · Achieving monthly and annual sales an ...
-
Brand Manager
1 linggo ang nakalipas
Field Innovators Inc. Taguig, Pilipinas Buong orasQUALIFICATIONS:- At least 3 years of related experience. Responsibilities:1. Formulate and implement a comprehensive brand strategy aligned with organizational objectives.2. Drive initiatives to enhance brand equity, awareness, and relevance.3. Ensure that consistent messaging an ...
-
Brand Manager
6 araw ang nakalipas
Colgate-Palmolive Company Taguig, Pilipinas· No Relocation Assistance Offered · # Taguig, National Capital Region (NCR), Philippines · Who We Are · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Perso ...
-
Brand Manager
1 linggo ang nakalipas
Shiseido Taguig, PilipinasMAIN PURPOSE · Reporting to the General Manager of Sales and Marketing Division, your primary role is to manage and drive the success of the brand in Philippines. · KEY RESPONSIBILITIES · Developing business strategy to drive strong growth · Achieving monthly and annual sales ...
-
Brand Manager
1 linggo ang nakalipas
Colgate-Palmolive Company Taguig, Pilipinas Buong orasNo Relocation Assistance Offered · # Taguig, National Capital Region (NCR), Philippines · Who We Are · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal ...
-
Brand Manager
4 araw ang nakalipas
Industrial Support Taguig, PilipinasQUALIFICATIONS: · - At least 3 years of related experience. · - Must have a cosmetic company experience · Responsibilities: · 1. Formulate and implement a comprehensive brand strategy aligned with organizational objectives. · 2. Drive initiatives to enhance brand equity, awarenes ...
-
Brand Manager
1 linggo ang nakalipas
Monroe Consulting Phils., Inc. Makati, Pilipinas Buong orasExecutive Search Firm Monroe Consulting Group is recruiting for a Brand Manager on behalf of a fast-moving consumer goods company. The role will report to the Head of Mkgt and will be responsible for handling overall brand marketing planning & execution to achieve brand awareness ...
-
Brand Management InternSHIP
1 linggo ang nakalipas
Procter & Gamble Taguig, Pilipinas InternshipSHIPJob Location · Taguig City · Job Description · Looking for new opportunities to grow and challenge yourself in a global landscape Are you interested in an internship that gives you ownership over your projects and a preview of what it is like to be a Brand Manager at P&G · If you ...
-
Associate Brand Manager
6 araw ang nakalipas
Del Monte Philippines Taguig, Philippines, Pilipinas Buong orasAre you looking for inspiring brand work that positively influences the meals and beverages of today and of the future Join our Del Monte brand team · Del Monte is a strong equity and heritage brand that has shaped Filipino households over the past 98 years. We nourish families b ...
-
Brand Marketing Manager
6 araw ang nakalipas
RE/MAX Philippines Taguig, Philippines, Pilipinas Buong orasPrimarily responsible for building the RE/MAX Global Brand in the Philippines to internal and external stakeholders. · Develop and implement creative brand building and marketing strategies and campaigns · Knowledgeable and experienced in implementing digital and social media mar ...
-
eCommerce Brand Manager
5 araw ang nakalipas
Procter & Gamble Philippines, Taguig, Pilipinas Buong orasJob Location · Taguig City · Job Description · P&G is looking for an E-commerce Brand Manager in Manila. This role will include the following: · Lead, develop, and implement the eCommerce strategy & plan to accelerate growth for some of our key brands. This includes, but is not l ...
Brand Manager - Taguig, Philippines, Pilipinas - JTI (Japan Tobacco International)
Paglalarawan
We are JTI, Japan Tobacco International, and we are present in 130 countries.We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only.Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to grow, travel and develop, amazing things can happen.
That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI.And why we've been awarded Global Top Employer status, ten years running.
So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.
Learn more:
Department:Marketing & Sales
Location:Taguig, Philippines
Role:Permanent
WHAT THIS POSITION IS ABOUT - PURPOSE
As co-brand steward, they are responsible for the development and management of the brand in the market, with primary focus on specific areas/channels (ex. Stronghold regions) or segments (ex. Flavor or Price) by developing sustainable growth strategies that are (1) Globally-aligned, if GFB, (2) Both consumer and commercially relevant, (3) Based on a thorough assessment of category/consumer opportunities and brand health metrics, and (4) Fully aligned with and delivers on overall brand strategy. They take lead in translating, activating, and adjusting brand plans within ASP period, based on a strong and holistic understanding of the brand, category, consumer, and touchpoints/channels to help drive the brand's competitive advantage and strengthen its position in the market. They will ensure flawless execution of brand plans across various marketing levers available (product/innovation, communication, promotions, price, etc.) They will work with the Brand Manager in driving the brand's strategic planning process and jointly author brand ASP.
They take lead in ensuring that the 3yr (ASP period) commercial operations of the brand are sound, including (1) Leading commercialization of brand NPDs, together with GBS, Regional team, and BG (if GFB), (2) Developing and implementing key brand launches and programs, in collaboration with Field Marketing, Digital, and Sales, (3) Managing brand budgets with Finance, and (4) Preparing and monitoring demand/supply plans together with Channel Planning, Supply Chain and Factory.
WHAT WILL YOU DO - RESPONSIBILITIES
WHO ARE WE LOOKING FOR - REQUIREMENTS:
WHAT'S IN IT FOR YOU
WHAT ARE THE NEXT STEPS - RECRUITMENT PROCESS
Thank you very much for applying We will make sure to provide you feedback within the next two weeks.
