Lead Data Scientist – Media, Measurement - Philippines - Switch Digital

    Switch Digital
    Switch Digital Philippines

    1 linggo ang nakalipas

    Marketing / Advertising / Public Relations
    Paglalarawan

    Lead Data Scientist – Media, Measurement & AI

    Remote | Full-time

    About Switch Digital

    Switch Digital is a strategically led advertising and media agency based in Sydney. We build profitable consumer relationships through rigorous media strategy, performance execution, and strong measurement foundations.

    We don't just report on campaigns, we design the systems that make smart decision-making possible.

    The Role

    We're hiring a Lead Data Scientist – Media, Measurement & AI to own and evolve our data, reporting, measurement and AI capability.

    This is a high-impact role in a lean team. You will define how data flows through the agency — from ingestion to dashboards to advanced modelling — and shape how insights are delivered to clients.

    You won't just build reports.

    You'll build infrastructure, frameworks and intelligent systems that scale.

    What You'll Be Responsible For:

    Data Infrastructure & Engineering

    * Lead the evolution of our ingestion architecture (DV360, Meta, The Trade Desk, TikTok, Google Ads, GA4).

    * Move from bespoke pipelines to modular, scalable ETL/ELT solutions.

    * Architect clean, structured datasets in BigQuery.

    * Implement monitoring, validation and performance optimisation.

    * Support server-side GTM implementations to strengthen tracking integrity.

    * Design a scalable reporting infrastructure across all clients.

    Reporting, Visualisation & Design Standards

    * Build dashboards in Looker Studio / Metabase/Your recommended platform that are visually clean, intuitive and professionally designed.

    * Maintain consistent layout, hierarchy and usability standards across client reporting.

    * Ensure outputs are commercially sharp and immediately understandable to senior stakeholders.

    We care deeply about how reporting looks and feels — not just whether the SQL works.

    Measurement & Attribution

    * Design measurement frameworks for new clients.

    * Run internal and client-facing measurement workshops.

    * Develop multi-touch attribution models (rule-based and probabilistic).

    * Guide KPI design, reporting architecture and strategic measurement planning.

    AI & Advanced Analytics

    * Build internal AI tools for campaign analysis and performance diagnostics.

    * Integrate LLMs with BigQuery to enable natural language querying and automated insight generation.

    * Explore scalable ways to automate commentary, anomaly detection and optimisation signals.

    What We're Looking For

    * Strong background in Data Science, Statistics or Analytics.

    * Advanced SQL and experience with **BigQuery**.

    * Experience with ETL/ELT tools and API integrations.

    * Strong dashboarding and visualisation capability with clear attention to design quality.

    * Experience designing measurement frameworks and attribution models.

    * Ability to work independently and set technical direction.

    * Strong communication skills — comfortable running workshops and presenting to clients.

    Media/agency experience is highly desirable.

    Why This Role

    * You'll own the agency's data and measurement function.

    * You'll shape how AI is practically applied in media analytics.

    * You'll influence both infrastructure and client strategy.

    * You'll have autonomy and visible impact from day one.


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