Web Analytics - Philippines - GrowthAssistant

    GrowthAssistant
    GrowthAssistant Philippines

    3 araw ang nakalipas

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    Paglalarawan

    We're looking for a Web Analytics / CRO Specialist with strong hands-on experience in website experimentation, analytics, and tracking implementation — paired with a solid understanding of how data-driven testing improves user experience and conversion outcomes.

    This role is not for high-level strategists who don't execute, nor for analysts who only report on data. We're looking for someone who can own experimentation end-to-end — from setting up tests and tracking, to QA, analysis, and clear recommendations.

    You'll work closely with design, copy, engineering, and growth stakeholders to ship experiments, maintain clean analytics, and continuously improve website performance through structured testing and insights.

    Compensation & Perks

    Salary: Final offer based on skills and experience matched to role requirements

    Work Setup: 100% permanent work-from-home

    Bonuses:

    • $25 monthly perfect attendance bonus
    • Performance bonus
    • Anniversary bonus (₱5,000 at 1 year; ₱10,000 at 2 years)
    • $300 referral bonus per successful hire

    Paid Parental Leave

    Paid Time Off:

    • 7 holiday PTO days/year
    • 6 regular PTO days/year

    Health Coverage: Comprehensive HMO plan

    What You'll Be Doing

    1) Experimentation & CRO Execution

    • Build, launch, and manage A/B tests in VWO (layouts, copy, images, page elements)
    • Own experiments end-to-end: setup, QA, launch, monitoring, and readouts
    • Apply CRO best practices around test duration, guardrails, and result interpretation
    • Increase experiment velocity while maintaining quality and reliability

    2) Analytics, Tracking & Measurement

    • Set up and maintain GA4 tracking, including custom events and funnel reports
    • Create, manage, and QA events in Google Tag Manager (GTM)
    • Validate that tags, events, and experiments are firing correctly across devices and browsers
    • Troubleshoot tracking issues in collaboration with developers as needed
    • Translate experiment results into clear insights and next-step recommendations

    3) Behavioral Insights & Optimization

    • Use heatmaps and session recordings to understand user behavior
    • Identify friction points and opportunities for follow-up tests
    • Build a growing library of learnings that informs future experimentation

    4) Website Updates & Stakeholder Coordination

    • Create and update website and blog pages in CMS (Directus; transferable CMS experience accepted)
    • Support basic video workflows using Mux (simple thumbnail edits and publishing updates)
    • Coordinate with design, copy, and dev teams to gather assets and unblock launches
    • Keep experiments moving forward with minimal delays or rework

    What We're Looking For

    • Have 2–4+ years of hands-on experience in web analytics, CRO, or experimentation
    • Are comfortable working directly in GA4 and Google Tag Manager
    • Have direct experience with A/B testing platforms (VWO preferred; Optimizely acceptable)
    • Can "zoom in" on execution details and "zoom out" to explain performance outcomes
    • Understand how experimentation drives conversion improvements across the funnel
    • Are organized, proactive, and comfortable managing multiple tests at once
    • Communicate clearly with both technical and non-technical stakeholders
    • Can work PST or overlapping US hours

    Bonus Points

    • Experience with Webflow
    • Experience using Directus
    • Familiarity with heatmap/session replay tools (Hotjar, FullStory, Crazy Egg)
    • Basic HTML/CSS knowledge for QA and minor test adjustments
    • Familiarity with Power BI
    • Experience contributing to CRO roadmaps or test prioritization frameworks

    Your Tech Stack

    • Analytics: Google Analytics 4 (GA4)
    • Tagging: Google Tag Manager (GTM)
    • Experimentation: VWO (Optimizely acceptable)
    • CMS: Directus
    • Video: Mux
    • Site Builder: Webflow
    • Collaboration: Slack, Notion, Google Workspace

    What to Expect

    Short analytics / CRO discussion or practical exercise before hire

    Start date: as soon as available

    Why You'll Love Working Here

    At GrowthAssistant, you'll collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in your career. We value your growth and recognize your contributions every step of the way.

    Apply today and take the next step in your career with GrowthAssistant


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