Digital and Social Channel Lead - Makati - Optum Philippines

    Optum Philippines
    Optum Philippines Makati

    1 linggo ang nakalipas

    Paglalarawan

    Lead the strategy and execution of the digital and social content strategy for the company across B2B, B2C, and B2Provider audiences.

    Lead planning and development of content for paid and owned social and digital campaigns in partnership with creative teams.

    Define channel-specific best practices, governance, and performance standards for digital and social content.

    Drive innovation in content creation, including leveraging AI and automation for efficiency and personalization.

    Collaborate with marketing, product, and analytics teams to ensure content aligns with brand positioning and campaign objectives.

    Oversee content calendar management, ensuring timely delivery and optimization across platforms.

    Monitor performance metrics and provide actionable insights to improve engagement and ROI.

    Qualifications:

    8–10+ years of experience in digital marketing, social media strategy, or content leadership roles.

    Proven track record in managing enterprise-level digital and social campaigns across multiple audiences.

    Strong understanding of paid and organic social strategies, digital media trends, and emerging technologies.

    Experience with AI-driven content tools and marketing automation platforms.

    Excellent leadership, communication, and stakeholder management skills.

    Bachelor's degree required; advanced degree preferred.


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Trabaho
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Makati City