Livestream Lead, Top Account Management - Taguig - Lazada

    Lazada
    Lazada Taguig

    1 araw ang nakalipas

    Paglalarawan

    Work arrangement

    Full 5-day work in the office

    The role

    Livestream Strategy & Optimization

    - Develop and execute comprehensive livestream strategies that drive user engagement, optimize conversion rates, and maximize GMV.

    - Create and manage structured livestream plans for top-tier influencers and agencies, ensuring consistent scheduling, content quality, and alignment with business objectives.

    - Monitor and analyze real-time livestream performance (e.g., watch time, CTR, conversions) to provide actionable insights and continuous optimization.

    Livestreamer Relationship Management

    - Identify, onboard, and manage high-performing influencers/KOLs/agencies to grow channel performance and impact.

    - Establish and track account performance metrics (e.g., engagement rates, conversions, content quality) to ensure alignment with platform goals and drive results.

    - Work closely with livestream partners to refine content strategies, enhance audience engagement, and deliver high-performing live sessions that meet KPIs.

    Collaboration & Partnership Development

    - Build and maintain long-term, trust-based relationships with influencers, agencies, and content creators to ensure ongoing collaboration and growth.

    - Negotiate collaboration agreements and optimize cooperation models (e.g., revenue-sharing, fixed fees) to maximize ROI and influencer satisfaction.

    - Explore and foster cross-platform synergies to expand live streaming reach and drive multi-platform engagement.

    Data-Driven Performance & Content Optimization

    - Leverage data analysis tools to assess livestream performance and identify trends, optimizing content strategies for better engagement and conversions.

    - Conduct A/B testing on live formats, content types, and incentives to continuously refine influencer strategies and content effectiveness.

    - Collaborate with cross-functional teams (e.g., marketing, product, creative) to integrate advanced livestreaming features (e.g., flash sales, interactive widgets) that enhance viewer interaction and performance.

    Qualifications & Skills

    - Minimum 5 years of experience in influencer marketing or live streaming operations with a focus on KOL (Key Opinion Leader) or top account management and content optimization in e-commerce or media environments.

    - Proven track record in managing influencers or livestreamers across multiple platforms driving content engagement and measurable conversions.

    - Deep understanding of live streaming strategies and the ability to scale influencer campaigns to drive GMV growth and optimize conversion rates.

    - Strong data analysis skills to evaluate performance, assess KPIs, and optimize influencer strategies based on data insights.

    - Experience in influencer coaching and content strategy development, with the ability to guide livestreamers in improving their on-camera presence, content quality, and audience engagement.

    - Ability to navigate cross-functional collaboration, working closely with marketing, product, and creative teams to align livestreamer campaigns with overall business objectives and brand strategy.

    Personal Attributes:

    - Results-driven with a focus on driving GMV growth, conversions, and engagement metrics through strategic account partnerships and content optimization.

    - Proactive problem-solver with the ability to think critically and develop innovative solutions in a fast-paced, dynamic environment.

    - Self-starter with excellent time management skills, capable of handling multiple influencer projects simultaneously and meeting deadlines without sacrificing quality.

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