Manager, Communications Design - Taguig - IPG Mediabrands

Paglalarawan

Legal Entity: IPG Mediabrands Philippines, Inc. (a member company of Omnicom Media Philippines)

WHO WE ARE

We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as IPG Mediabrands Philippines, Inc. We are structured in the country as an umbrella company of a number of brands or business units such as UM, Initiative, Reprise, Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso and Matterkind that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a MANAGER, COMMUNICATIONS DESIGN (aka MEDIA PLANNING MANAGER) who can join our INITIATIVE (media agency) team:

ABOUT THE TEAM

INITIATIVE is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

Communications Design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.

There are 4 central behaviors that bind all INITIATIVE employees together. These behaviors are always encouraged and rewarded by the agency. We are:

Fearless in our approach.

Be fearless. Push back on clients when appropriate. Have the courage to take bold ideas to the table. If you believe in something don't take "no" for an answer. Remember, fortune really does favor the brave.

Brilliant in our work.

Everything you do for the agency and our clients must be of the highest standard. Good enough is not good enough. Be obsessed about producing brilliant work. Every day. Every time. No exceptions.

Dynamic in our design.

Be dynamic and agile. Design these things into your plans for clients. Remember we must keep pace with technology and consumers. Don't be afraid of change, run towards it.

Seamless in our execution.

We sell solutions not services. Always "stitch" together the various services of Initiative and IPG Mediabrands in a way that is seamless for clients. We operate as one united IPG Mediabrands and never in siloes. We will not tolerate "turf wars" across business units and expect you to play nicely in the sandpit as you collaborate with others.

THE MANAGER ROLE

Being a leadership role and a strong support to the client director, as Manager, you are the key lead on the set of client businesses that you are assigned to. You have a passion for ideas, technology and an innate and bravery to experiment with new solutions to uplift campaign effectiveness. The focus for this role is on the account management, implementation, development and management of overall media plans, measurement plans and test-and-learns.

This role requires the ability to manage client relationships, intelligently plan and hands-on implement media campaign. You must embrace and sell new digital tools and solutions. Excellent presentation skills and attention-to-details are essential to the job. Whilst the role requires very strong client skills, engagement is in an advisory capacity rather than to manage client relationships is critical.

RESPONSIBILITIES

Client and Product

• Lead and drive client relationships. You will be responsible in taking briefs and bringing campaign to life from sound media recommendation, flawless implementation, and post buy reporting.
• Collaborate with the broader team to produce best-in-class implementation frameworks for both long-term growth and short term campaign objectives, simplifying complexity into succinct guardrails and guidelines.
• Demonstrate a good understanding of the evolving digital landscape and seek out unique media opportunities for clients before or once they are released to market.
• Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement.
• Collaborate with creative agencies and Mediabrands Special Business Units to deliver a seamless product for the client.
• Collaborating with the broader team, turbocharge media planning, and digital best practices and drive OESP integration, designing and overseeing sprints that enable quick test and learns.
• Set up, monitor, optimize Digital, Search and Social ads together with the Performance team.
• Assist the Digital Director in managing and executing power partnerships with digital vendors.

Internal

• Adherence to agency process / engage the right people at the right time – supply clear implementation briefs to the implementation team and offer support during the implementation process.
• Advocate business priorities and gatekeep consistent delivery among local teams across the agency, from annual planning outputs to campaign implementation recommendations and after action reports.

Prioritization

• 80% Client
• 20% Internal and New Business

Key Performance Indicators (KPIs):

Client Work

• Building trust and credibility with clients and other external parties
• Excellent quality of campaign planning and implementation across clients
• Client feedback and satisfaction

Internal

• Team collaboration
• Reliable team player

QUALIFICATIONS:

• Bachelor's degree in related field or equivalent work experience
• 5+ years in holistic but with very strong knowledge of digital implementation role in media agency
• Possess strong working experience in media planning, strategy, implementation, trading and buying process, with solid understanding in creating and optimizing of audiences across paid and owned media
• Great client management skills
• Project management skills
• Working technical knowledge of buying and trading tech including ad servers, verification tools and DSPs / DMPs etc.
• Bravery to experiment and recommend new implementation ideas and tactics

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.