- You will be responsible for setting up and managing Amazon ad campaigns, ad groups, etc, (including Sponsored Display, Sponsored Brand, Sponsored Product & Amazon DSP) on our Amazon Canada storefront
- You will research keywords, competitors, and the market for our brands, and find new keywords, including discovery and expansion
- You will draft up weekly reports on performance updates, recommendations, and insights
- You will analyze and optimize campaign performance, comparing current campaign execution strategies with new ideas to test
- Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals.
- Conducting or directing market research to help shape advertising campaigns.
- Keep up with the newest marketing trends and best practices.
- Use Seller Central in order to create new product listings and update existing listings, interpret data, merge listings into parent/child, and resolve Buy Box issues
- Navigate our internally-created spreadsheets, that are intricately but also extensively interconnected with spreadsheets from other departments (Logistics and Accounting), in order to make updates
- Update our processes for the listing optimization department as you navigate repetitive situations that do not yet have a clear roadmap or process
- Be able to use critical thinking on a daily basis in order to navigate unique situations encompassing all of the above
- Craft full-funnel affiliates and influencers program, holistically strategizing upper funnel and mid funnel influencer program and lower funnel affiliates programs.
- Identify new affiliates and nurture the current top partners to drive customer acquisition goals by implementing effective affiliate marketing strategies
- Monitor affiliate performance, optimize campaigns, and manage budgets efficiently.
- Identify and engage influencers aligned with the brands values, negotiate partnerships, analyze campaign performance, and provide actionable improvement insights for impactful influencer marketing.
- Proven experience as an Amazon PPC Advertising Manager for at least 1 or 2 years.
- Strong understanding of affiliate marketing platforms, influencer marketing trends, and industry best practices.
- Excellent communication, negotiation, and relationship-building skills.
- Proficiency in digital marketing tools, content management systems, and e-commerce platforms.
- Ability to develop strategies based on industry trends and developments.
- Exceptional organizational and multitasking skills, especially when working with multiple projects or teams.
- Excellent communication skills, leadership, and project management skills.
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Amazon Advertising Manager - Philippines, Central Visayas, Pilipinas - Home Pick
4 araw ang nakalipas
Paglalarawan
We are searching for a decisive Amazon PPC advertising manager to oversee advertising projects, activities and channels used to reach customers. You will also handle tasks related to Listing Optimization on an ad-hoc basis.To be a successful advertising manager, you should be focused on raising awareness and building interest in the products and services you represent. You should be a detail-oriented, creative, and collaborative problem solver with outstanding communication and project management skills.
Requirements
Primarily Responsibilities: