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    Social Media Content Specialist - Philippines, Pilipinas - Pioneer Insurance

    Pioneer Insurance
    Pioneer Insurance Philippines, Pilipinas

    4 araw ang nakalipas

    Default job background
    Buong oras Seguro
    Paglalarawan

    ROLES & RESPONSIBILITIES

    Strategy, Content & Campaign Development

    • Oversees day-to-day execution of the marketing strategies and programs to promote Pioneer insurance products to online customers.
    • Works with the Digital Marketing Team for the development of content for all social media accounts.
    • Initiates planning of campaigns and strategies that will generate fan engagement, visit to the Pioneer website, and online sales.
    • Planning and creation of content from conceptualization to execution of materials such as images and videos (Short-Form Video Content – FB Stories, Reels, YouTube Shorts, TikTok Videos).
    • Must create and implement moment marketing/trendjacking content.

    Project Management

    • Working primarily on Facebook (Meta) and Google Ads
    • Coordinates with Pioneer digital marketing team concerned parties to manage content on the site which can be beneficial from the marketing point of view (e.g. target market, brand proposition, customer experience, etc.
    • Liaises with Pioneer designated Marketing personnel to implement actionable strategies based on thoroughly reviewed and processed data.

    Online Brand Promotion & Advertising

    • Identifies online advertising platforms (Facebook, Google AdWords, Blogsites) to be tapped for brand promotion.

    Media and Public Relations (PR)

    • Develops and implements sustainable traditional and non-traditional PR and media campaigns that maintains/strengthens the brand and to increase the organization's press and media coverage by coordinating with PR Agency and including PR campaigns in content calendar.

    QUALIFICATIONS

    • Graduate of a bachelor's degree course.
    • At least 1-year combined experience in marketing, visual communication, video and graphic design, with strong knowledge and understanding of digital marketing in general.
    • Agency experience is a big plus, preferably Social Media Specialists and Artist.
    • Social media savvy with significant presence on various social Networks and online communities (Facebook groups, Twitter, Pinterest, You Tube, etc.)
    • Preferably adept in MS Office, Adobe Photoshop, Adobe Indesign, popular CMS backend programs (Joomla, Wordpress, Tumblr, Blogger), Sony Vegas (or other video editing software)
    • Background in copywriting and events management.
    • With experience in graphic designing (including video editing), and social media management.
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