- Understand and strictly follow Summit Media's brand guidelines to ensure that the content, concepts, or experiences that he/she is presenting are native to our brands.
- Understand, use, and maximize Summit Media's proprietary data-dashboard to extract data and insights that will guide his/her strategy when building a pitch deck/proposal.
- Create revenue-generating inventories (content ideas, campaigns) as well as pitch decks by working closely with the Sales Team to understand the advertiser's requests correctly, providing the best possible solution with native advertising/content as the core of the proposed execution.
- Write article slants, social copies, and video slants that are aligned with the proposed insight and strategy based on the gathered data.
- Collaborate with Art Directors, Branded Content Editors, Marketing Solutions Specialists (events, performance marketing, and influencer marketing), Audience/Editorial Team, Native Business Intelligence Specialists, and Sales Team to figure out how to work within constraints (budget, publisher assets, and brand products) to turn the native concept into a best strategic framework that maximizes the channels and resources within Summit Media and other platforms that are relevant to the campaign.
- Lead client meetings or internal meetings, present insights and concepts, and report on the progress of a project as needed.
- Stay updated on new or evolving native/branded concepts, content trends, and information across all online platforms.
- Track his/her own performance, productivity, and output based on the tools provided by Summit X Operations.
- Bachelor's degree holder with relevant experience in Publishing, Digital Advertising, or Marketing Agency
- Expertise in creating presentations using Powerpoint, Google Slides, Keynote, or Canva would be an advantage
- Proficiency with basic Office software - Powerpoint, Word, Excel - or equivalent, a must
- Self-starter, able to grasp instructions, ask questions, and take ownership
- Has a can-do spirit, with the ability to suggest solutions in the face of hurdles and challenges
- Attention to detail, highly organized, capable of working on multiple projects simultaneously
- Strong verbal and written communication skills
- Curious, inquisitive, analytical
- Comfortable with ambiguity
- Able to work with teams and independently
- Desire for self-improvement and upgrading of one's skill sets
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Creative Strategy Specialist - Philippines, Pilipinas - Summit Media (Summit Publishing Co., Inc.)
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Paglalarawan
Job Summary:
The CREATIVE STRATEGY SPECIALIST role at Summit X under Summit Media Online Business is crucial in achieving the team's revenue, operational, and organizational targets. His/her primary role is delivering data-driven insights and strategies that inspire native content and/or creative concepts/content marketing in relevant spaces that strengthen Summit brands, deliver value to our audiences, and respond to our advertiser's objectives.
Primary Responsibilities:
Qualifications:
Must possess the following soft skills:
