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    Trade Marketing Manager for Food Manufacture Industry/Laguna - Philippines, San Pedro, Pilipinas - Dempsey Inc

    Dempsey Inc
    Dempsey Inc Philippines, San Pedro, Pilipinas

    6 araw ang nakalipas

    Default job background
    Buong oras
    Paglalarawan
    Duties And Responsibilities

    • Improving brand presence and campaign execution across trade through excellence in in- store planning, execution, and tracking in alignment with the annual marketing priorities
    • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
    • Developing of viable marketing plans and programs for offering competitive pricing, conceptualizing, implementing tailor-fitted promotional efforts for all brands
    • Finds the promotional regions' strong and weak points and suggests improvements to performance
    • Analyzes market situation, changes and factors contributing to situation which may affect company objectives
    • Ensures the promotion and advertising are carried out according to customer potentials and needs
    • Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
    • Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
    • Customer attrition rate low and retention rate high
    • Sales Revenue (target vs. achieve)
    • Customer Acquisition Cost (total sales & marketing investment vs. no. of customer acquired)
    • Average order value (AOV)
    • Return on Advertising Spend (ROAS) - ex. Php 100 earning for every Php 50 spent on

    advertising campaign, meaning ROAS is 100:50.

    Qualifications

    • Bachelor's degree in Marketing, Business Administration, or any related field
    • At least 5 years' experience in Trade Marketing
    • Proven success in designing interactive applications and networking platforms

    Skills And Competencies

    • Must have strong communication & interpersonal skills
    • Must have strong analytical skills and comfortable dealing with numerical data
    • Creative thinker and proactive problem solver
    • Strong project management, multitasking, and decision-making skills
    • Excellent understanding of subscriptions marketing including retention, acquisition, in life marketing
    • Business savvy with strong analytical skills
    • Solid customer-service attitude
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