- Develop a social media strategy to grow the Philippines platform fan base, aligning with the Group's objectives.
- Conduct research on industry trends, popular topics, and competitor strategies.
- Plan and schedule content calendars for consistent delivery of engaging content in line with the Group's vision.
- Shoot and edit videos/photos, and optimize original content for various platforms.
- Write concise copy for posts, captions, and hashtags.
- Aligning with Regional Direction & across the Group:
- Align content with Regional direction, including on-ground events and Allstar stories.
- Collaborate with regional teams to adapt content for cultural nuances while adhering to the Group's direction.
- Maintain effective communication with cross-functional teams for content alignment.
- Create bi-weekly reports and assist with ad-hoc reports.
- Utilize tools like Digimind and Hootsuite for data gathering and decision-making.
- Navigate and solve relevant crises on social media, ensuring alignment with the brand's voice and values.
- Stay updated on social media trends and experiment with new formats.
- Curate user-generated content showcasing customer experiences.
- Collaborate across departments for projects and campaigns.
- BS Degree in Marketing, Multimedia, Communication, PR, Advertising, or Journalism
- At least 3 years relevant work experience in the marketing, creative agency, customer care area OR one year relevant work experience in aviation sector
- Excellent communication & interpersonal skills - both verbal & written - which will enable you to:
- deal with external and internal parties in a professional manner
- develop solutions and communicating these across the organization
- create engaging and creative social media copies and messaging
- Possesses well-developed analytical skills, as well as an innovative mind to suggest marketing campaigns & strategies
- Willing to travel and/or work on weekends, push content/ cover events outside of office hours (should the need arise)
- Possesses basic photography, videography, and editing skills
- Must be able to work well under tight deadlines and shifts, sometimes heavy workloads and with a high degree of individual responsibility, all of which are implicit in the position.
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Creative Content Executive
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Video Editor
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Content Marketing Specialist
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Marketing Project Coordinator
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Digital Advertising and Social Media Specialist
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Content Executive - Philippines, Pilipinas - Air Asia
Paglalarawan
Job Description
Content Strategy and Planning:
Content Creation:
Reporting & Insights:
Qualifications:
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
