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    Digital Marketing Officer - Taguig, Pilipinas - Cobden and Carter International Inc

    Cobden and Carter International Inc
    Cobden and Carter International Inc Taguig, Pilipinas

    3 araw ang nakalipas

    Cobden and Carter International Inc background
    Buong oras Accounting /Pananalapi
    Paglalarawan

    Job Roles: Executes the strategy and implementation and optimization of digital marketing campaigns through key platforms such as but not limited to: a)

    For Paid Media:
    Facebook Ads Manager, Google Ads, Google Analytics, Google Tag Manager, AppsFlyer b)

    For Owned & Earned Media:
    Facebook Business Manager, Corporate website CMS, App and Play Stores


    • Performs tracking, monitoring and analyzing the performance of digital channels and providing recommendations to stakeholders for optimization.
    • Leads in-house and partner vendor research initiatives (needs assessment, brand health, concept test, etc)
    • Runs analytics to develop and implement marketing ROI program to identify both leading and lagging indicators to track the success of campaign launches
    • Performs the analysis of customer acquisition costs, return on ad spend, benchmarking and how these are crucial to the bank
    • Prepares research brief, works with the research partner on the research sampling, methodology and questionnaire or does all of internal research
    • Analyses top line results or final results of internal research
    Qualifications:


    • working experience in digital marketing or performance marketing; whether through digital advertising agency, media agency, fintech, banking, retail or FMCG.
    • Has a working knowledge of digital campaign development, implementation and analysis
    • Skilled in data interpretation and analysis
    • Can formulate research objectives and design
    • Background in data analysis and CRM

    Location:
    BGC, Taguig (Hybrid set-up)
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