- Mine and analyze data from the company database to understand doctors' interests, profiles, sales, and prescription trends, as well as their support for competitor products.
- Integrated Marketing Communications Planning (IMC)
- Recommend personalized talking points, engagement activities (dinners, gifts, etc.), and events that align with individual doctor's interests and needs.
- Develop and execute action plans to improve communication and relationship-building strategies between PHG Operations (OMs, DMs, PSRs) and doctors.
- Utilize data visualization tools to present insights and recommendations in an understandable and actionable format.
- Suggest innovative marketing strategies and customer journeys to enhance doctor engagement and loyalty to Unilab.
- Collaborate with cross-functional teams to ensure the implementation of personalized marketing and engagement strategies.
- Continuously assess and report on the effectiveness of the marketing efforts and adjust strategies as needed
- Bachelor's degree in Management Engineering, Business, Data Science, Data Analytics, or a related field.
- At least 3 years of professional experience in Data Analytics or Marketing
- Proficient in data visualization and analytics tools.
- Strong creative marketing and strategic thinking skills.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work both in a team and independently in a dynamic and fast-paced environment.
- Demonstrated ability to balance technical analysis with creative marketing strategies
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marketing analytics officer - Mandaluyong City, Philippines, Pilipinas - Unilab, Inc.
Paglalarawan
It is the spirit of Bayanihan that drives us to continue our legacyof excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.
Role Overview:
Required Qualifications:
We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we are eager to support your development and create the most fitting career path for you. As DESIGNERS AND DRIVERS OF INNOVATION, we are keen to provide you with opportunities to positively transform processes that will intensify business growth. As a NURTURING FAMILY, we are passionate about conducting programs that can promote your wellness, and help you be the best that you can be. As BELIEVERS OF OUR PURPOSE, we are and we will always remain earnest in giving meaningful tasks that will keep you delighted and fulfilled - at work and beyond.
