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    Brand Manager - Philippines, Manila, Pilipinas - Careers at CBK Hardware, Inc.

    Careers at CBK Hardware, Inc.
    Careers at CBK Hardware, Inc. Philippines, Manila, Pilipinas

    6 araw ang nakalipas

    Default job background
    Buong oras
    Paglalarawan

    This individual will be responsible for achieving Brand sales and profit targets through brand building programs that improve brand awareness, customer engagement and loyalty, and increase market share.

    Responsibilities

    Business Strategy & Planning

    • Ensures the company's profitability by maintaining all brand's margin profits are maintained versus Annual Operating Plan (AOP) & Brand OPEX (operating expenses)
    • Identify growth opportunities & necessary course of actions.
    • Come-up with strategic marketing plan to drive brand and product awareness, customer acquisition and retention.

    Brand & Business Development

    • Develop overall promotional strategies & campaigns along with the entire brand team
    • Formulate brand plans and ensure that all campaign creation and execution are done seamlessly
    • Validate and approve brand-specific messages in all marketing communication materials
    • In-charge of the overall brand portfolio management.
    • Conduct or validate competitive, strategic analysis, consumer segmentation and customer insight development with the Principal.
    • Establishes a clear and compelling vision for brand and product portfolio in relation to Principal's and CBK's vision.
    • Champions a broad strategic framework to achieve profitable long – term growth for assigned brands and their product lines by ensuring that the brand sustains a meaningful long term consumer position.
    • Manages the development and implementation of 4Ps (Product, Price, Placement, Promotion) of brand marketing in line with the basic strategic objective of achieving profitable growth.
    • Work with Sales, Marketing and Procurement Team in the annual sales forecasting exercise and in the regular Sales and Marketing meetings that include evaluation of sales achievement and the calibration of joint Brand and Sales programs in order to surpass or hit sales targets.
    • Conducts regular Business Reviews with the Brand principal to align and thresh out brand issues and be appraised on new market data and information as well as new product updates by the Brand principal.
    • Perform such other related tactical tasks that could improve brand sales performance from time to time.

    Qualifications

    • Bachelor's Degree in Marketing, Advertising/Media, and Art/Design/Creative Multimedia, Mass Communications or equivalent.
    • At least 5 year(s) of working experience in the retail industry (required)
    • With excellent verbal and written communication skills
    • With excellent analytical and organizational skills
    • Good time management skills
    • Great interpersonal and networking skills
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