- Campaign Execution – including audience building, campaign set up, platform management, remarketing and budget management.
- Cross team collaboration - Working with other workstreams to align campaign strategies and goals across the organization.
- Research - Conducting in-depth keyword research and working closely with the website, email and SEO team to identify best practices for campaign set up
- Campaign Optimisations - Oversee overall performance and KPIs across multiple platforms. Monitor campaign performance, reporting and forecasting with the ability to make recommended optimisations based on insights.
- Client insights - Providing ongoing actionable insights into campaign performance to relevant stakeholders based on client insights
- Monthly/Quarterly reporting - Regular reporting of all Paid Advertising campaigns on a monthly and quarterly basis for internal clients using Google Data Studio to present data in professional report format.
- KPI's - Defining, measuring, and evaluating relevant paid media KPIs
- Conducting briefing calls
- Communicating clear timelines
- Proactively keeping stakeholders up to date on a regular basis
- Ability to proactively manage individual tasks and campaigns using project management tools provided.
- Proactively maintain knowledge of industry best practices and new technologies and knoweldge share across the team
- Continuously perform relevant research and monitor trends
- Excellent understanding of LinkedIn, Facebook, and Google Ads platform. Preferably have a certification with these platforms.
- Google Search (mandatory, hands-on-experience)
- Google Display (mandatory, hands-on-experience)
- LinkedIn (mandatory, hands-on-experience)
- Facebook (mandatory, hands-on-experience)
- Google Data Studio (experience preferred)
- Excellent in campaign A/B testing and optimization
- Proficient in Google Analytics (UA or GA4)
- Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)
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Paid Media Specialist - Philippines, Pilipinas - Arcadis
Paglalarawan
Role description:
As a Paid Media Specialist, you will be responsible for the planning, execution and day-to-day management, of paid digital marketing campaigns at Arcadis on platforms including but not limited to Google search/display ads, LinkedIn ads, and Facebook ads.
Responsibilities:
Responsibilities of this role include, but are not limited to:
Campaign Planning and Delivery:
The ability to set up and roll-out successful advertising campaigns, execute a set of well-structured tests and optimize performance over time against a clear set of performance goals with a focus on brand building & (B2B) lead generation including the following:
Reporting/Analytics
Stakeholder Management
Ability to communicate effectively with internal clients including the following:
Project Management
Digital Channels Expertise
Qualifications & Experience:
Education: Bachelor's Degree in Marketing, or any Business-related courses
Job-Related Experience:
2 years of cumulative hands-on experience in campaign management platforms including Google Analytics, LinkedIn Campaign Manager, Google AdWords/GDN, Facebook Business Manager
Specific knowledge: