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    Digital Marketing Manager - Philippines, Taguig, Pilipinas - Abbott

    Abbott
    Abbott Philippines, Taguig, Pilipinas

    3 araw ang nakalipas

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    Buong oras
    Paglalarawan
    • To lead the best in class development & execution of corporate digital platform plans (i.e. social media, social listening and youtube) with clear linkage to E-commerce to complete consumer journey and achieve / exceed the agreed KPI's & ROI targets
    • To guide & direct the brand marketing team and partner agencies to execute their digital campaigns delivering against brand objectives, in line with Established Pharmaceuticals Division (EPD) & local regulatory policies.
    • Monitor and analyze digital KPI's competitive activity to recommend corrective actions and / or opportunities to over deliver.
    • Help build marketing team's digital capability to achieve digital transformation in the organization.

    Core Job Responsibilities

    • Contributes as an active member of the EPD marketing team to drive & exceed KPI's and business goals
    • Based on a profound understanding of the digital consumer journey and how to leverage the digital touchpoints deliver incremental reach, higher traffic / conversion to e-commerce and engagement.
    • Be the lead point of contact with partner agencies and guide them to execute best in class digital corporate platforms and digital campaigns
    • Accurately measures, analyzes and reports performance; continually assessing the relevance and value of digital corporate platforms and campaigns
    • Develop partnerships with digital agencies and regularly evaluate & assess their performance propose arising opportunities or to address upcoming challenges
    • Controls the digital corporate marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
    • Interacts well internally and externally with executive level management and mindset to build capability to drive digital transformation for EPD PH organization

    Position Accountability / Scope

    • Internal: Finance, Trade Sales, Ethical Sales, Regulatory, General Management, Brand marketing teams
    • External: Agency, Suppliers, Doctors, Key Account teams, Market Analytics

    Minimum Experience/Training Required

    • At least 8 years experience in brand management or digital marketing. Experience in managing agencies & multifunctional teams is a must. Proven success record in digital marketing and digital sales capability
    • Strong leadership with demonstrated financial, analytic and organization management skills
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