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    Marketing Lead PH - Manila, Philippines, Pilipinas - MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.

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    Buong oras
    Paglalarawan
    • Multinational Company
    • High Impact Role

    About Our Client

    A global FMCG company renowned for its wide range of sweet treats and snacks, household name beloved by millions worldwide

    Job Description

    Localizing Brand & Communication Strategy

    • Ensure flawless execution by providing guidance to local thirs party agency teams for implementing activities and utilizing regional toolkits
    • Establish communication framework cascaded by regional market by integrating insights from local consumers.

    Brand Management and P&L

    • Evaluate brand performance regularly and suggest adjustments to local brand plans as necessary.
    • Efficiently manage the budget and resources allocated for consumer promotion
    • Collaborate with local cross-functional teams, such as trade marketing, to develop an integrated business plan that ensures successful implementation of key brand initiatives.

    Portfolio Innovations

    • Spearhead the country's innovation and expansion product pipeline

    Perfect Store Management

    • Oversee and coordinate with local trade marketing and sales team to ensure efficient in-store projects

    Creative Content Production and Media Engagement:

    • Customize campaign assets targeted to the Philippine market
    • Take ownership of creating local brand activation content (e.g., social media assets, influencer postings) by collaborating with creative and media agencies.

    The Successful Applicant

    • You have at least 7 years of brand management experience in an FMCG company
    • Extensive market insight and able to translate regional directives to actionable activations & executions
    • You are comfortable with an individual contributor position

    What's on Offer

    • Multinational company
    • Impact driven and exponential growth to the business
    • Exposure to global mentors and leaders
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