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    Digital and Brand Marketing Manager - Taguig, Philippines, Pilipinas - MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.

    MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.
    MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC. Taguig, Philippines, Pilipinas

    3 araw ang nakalipas

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    Buong oras
    Paglalarawan
    • Multinational Company
    • Cross Country Opportunity

    About Our Client

    A renowned beverage drink that is synonymous with extreme sports, music, and alternative lifestyles. Has a unique branding that cultivated a loyal and dedicated fan base, particularly among younger consumers who resonate with the brand's rebellious and adventurous image.

    Job Description

    1. Brand Development: Lead efforts to define and refine the brand's identity, values, and positioning in the market, ensuring consistent messaging across all marketing channels.
    2. Product Launches: Oversee the successful launch of a new beverage product, from concept development and market research to packaging design, pricing strategy, and go-to-market plans.
    3. Market Research: Conduct ongoing market analysis to identify trends, consumer preferences, and competitive landscape, using insights to guide marketing strategies and product enhancements.
    4. Digital Marketing: Drive digital marketing initiatives, including social media management, content creation, email marketing, and search engine optimization to increase online visibility and engagement
    5. Partnerships and Gamifications: Identify and develop partnerships and collaborations with relevant brands, influencers, and organizations to expand the brand's reach and appeal.

    The Successful Applicant

    • You have at least 6-8 years of experience in brand management within an FMCG company
    • Handled any beverage or alcohol brand in the past is a high preference
    • Open to marketers coming from advertising agencies who handled beverage/alcohol clients
    • Proven experience in brand partnership and on-ground activations to drive brand awareness
    • You are mobile and who is willing to travel across asia
    • Games or sports ethusiasts are highly preferred

    What's on Offer

    • Cross country opportunity - get to travel occassionally across Asian countries
    • Join a multinational company - an extremely lean team which is why you have the opportunity to build things from the ground up
    • Flexible work set up - role entails a hybrid set-up
    ContactDex VergaraQuote job refJN Phone number
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