- Location: BGC
- Corporate Title: Elite Product Head
- Work Arrangement: Onsite
- Spearhead the unit's efforts in developing and implementing new credit card products for the EastWest Credit Card.
- Drive product-specific enhancements to ensure ongoing relevance and competitiveness in the market, particularly targeting the Affluent segment.
- Determine pricing and promotional strategies to support sustained business growth and enhance the market competitiveness of the EastWest Credit Card.
- Craft thematic and product-specific communication strategies to effectively reach and engage the target audience in the Affluent segment.
- Candidate must possess at least a Bachelor's/College Degree in Marketing, Business Studies/Administration/Management, Finance /Accountancy /Banking, Commerce, Economics, or equivalent.
- Atleast 7 years of relevant work experience in Sales and/or Marketing of financial/consumer products.
- Knowledgeable or with experience in mortgage loans and credit evaluation
- Good communication skills and sales-oriented.
- Willing to report on-site.
- Career development and training opportunities
- Competitive salary package and benefits
- Performance-based incentives and recognition programs to reward high-performing individuals
- Opportunity to work with industry experts and be mentored by them
- Defined career progression paths to guide you in your professional growth
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Elite Product Head - Taguig, Philippines, Pilipinas - East West Banking Corporation
Paglalarawan
About The JobThe role involves spearheading the unit's efforts in developing and implementing new credit card products, enhancing existing products, determining pricing and promotions, and crafting thematic product-specific communication strategies. The primary objective is to bolster sustained business growth and enhance market competitiveness, particularly focusing on the Affluent segment within the market for EastWest Credit Card.
Your dream. Our focus.
Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.
At EastWest, we empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.
Over 29 years, EastWest has emerged as one of the most consumer-focused universal banks in the Philippines. EastWest is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.
What The Role Will Entail