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    Retail Trade Solutions Executive - Manila, Pilipinas - Hindustan Unilever

    Hindustan Unilever
    Hindustan Unilever Manila, Pilipinas

    3 araw ang nakalipas

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    Buong oras Marketing/Advertising/Public Relasyon
    Paglalarawan

    Retail Trade Solutions Executive

    BACKGROUND AND PURPOSE OF ROLE

    The core of this position is involved in the end-to-end process from visibility principles-setting to operationalizing channel-led below-the-line campaigns and execution. Plays a critical role in driving the success of visibility initiatives and executing impactful activations to engage shoppers and drive sales. The role highly involves heavy collaboration with internal cross-functional teams, graphic agencies, and suppliers.

    This role is critical especially for a highly competitive and trendy category such as Ice Cream.

    RESPONSIBILITIES:

    As such, scope of this position includes:

    Comprehensive end to end visibility and activation

    • End-to-end total project management for the channel from planning, design creation, production of POSMs, deployment to stores, and documentation (monitoring).
    • Close liaison with suppliers and third party agencies for costings, procurement, and production of merch materials to ensure seamless execution in trade channel. Monitor existing below-the-line campaigns across all regions, including deployment of merch for vetted doors

    Process Optimization and Visibility and Activations Metrics

    • Heavy involvement in the continuous process improvement of design approvals, vetting, and tracking metrics. The objective is to optimize the process to maximize impact, efficiency, minimize costs, and improve overall performance.
    • Implement solutions to improve operational performance. This can be in a form of pilot initiatives.
    • Evaluate and assess post-launch of any below-the-line activations. Pilot A/B testing for any POSM per channel

    Innovative POSMs

    • This entails the development of innovative concepts and strategies to enhance POSMs. Collaborating with agencies and suppliers to create merchandise that aligns with shopper preferences. This may include technology for immersive in-store experience such as interactive POSMs, or incorporating sustainable materials.

    QUALIFICATIONS:

    • Previous experience in channel activations and merchandising
    • Fresh graduates are welcome to apply
    • Willing to be based in Mangahan, Pasig City and do field work from time to time
    • Organized and effective project management skills is a must
    • Extensive knowledge of graphics media, with superior artistic and design skills
    • Proficient in image editing and digital animation and illustration software such as Adobe Creative Suite
    • Well versed in communicating
    • Self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
    • Very collaborative and can manage several diverse internal and external stakeholders

    Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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