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    Head of CRM - Philippines, Manila, Pilipinas - MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.

    MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC.
    MICHAEL PAGE INTERNATIONAL RECRUITMENT (PHILIPPINES) INC. Philippines, Manila, Pilipinas

    4 araw ang nakalipas

    Default job background
    Buong oras
    Paglalarawan
    • International company
    • Competitive salary package

    About Our Client

    We are a global consumer packaged goods company and the market leader in the industry. With a rich heritage of iconic household brands, we have established ourselves as a trusted name in the market.

    Job Description

    The Head of CRM and Marketing Services will play a pivotal role in shaping our customer engagement and marketing initiatives. This role demands a strategic leader who can oversee the development and implementation of innovative CRM strategies while aligning them with our broader marketing objectives and to support our brand building intiatives . The ideal candidate will drive customer acquisition, retention, and loyalty through targeted campaigns and personalized experiences.

    • Develop and execute comprehensive CRM strategies to enhance customer engagement, acquisition, and retention across multiple channels.
    • Lead a team to analyze customer data, behavior, and trends to derive actionable insights for targeted marketing campaigns.
    • Work closely and proactively with categories and brands to define new service opportunities and tools that would help them achieve their objectives
    • Collaborate with category digital specialists on building social media strategy including community management strategy driving higher consumer engagement

    The Successful Applicant

    • At least 8 years experience in Marketing Services and some exposure to Marketing, Business Operations, Customer Service, and/or Crisis Management in FMCG industry
    • Experienced Consumer Engagement Services professional with exposure to contact centers operations
    • Strong understanding of digital and eCommerce landscape

    What's on Offer

    • Competitive salary and benefits package
    • Opportunity to work in a dynamic and innovative environment
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